Tuesday, July 2, 2013

Even NFL RedZone isn’t enough to lure Jaguars fans to games

(USA TODAY Sports Images)
(USA TODAY Sports Images)
Jacksonville Jaguars fans may finally be able to watch high-quality football at EverBank Field.
Team president Mark Lamping told Sports Business Journal that the team is considering showing NFL RedZone on one of the 16,000-square-foot video screens that will be installed before the 2014 season.
“We know this would be welcomed by the large portion of our fans who are transplants to Jacksonville, as well as all fantasy football enthusiasts,” Lamping said.
The idea is still in its theoretical stages and it’s not immediately clear whether the RedZone feed would be constant or only during breaks in play. If it’s the former, it sounds like a recipe for killing the communal joys of attending a game. (Half the stadium is watching the end of Broncos-Patriots, while the other is cheering for the Jags to make a defensive stop. No one is really caring about either.) If it’s only on during timeouts or commercials, it’s a great distraction, but would it end up frustrating fans who watch two minutes of a game on RedZone before it’s snatched away and they’re forced to go back to watching Blaine Gabbert?
Any idea to get fans to attend a game is a worthy one, so the RedZone experiment will be a welcome innovation, it if happens. Worst case scenario is that it doesn’t feel right and the team stops it. No harm, no foul.
But I still can’t shake the feeling that this is misguided. The NFL’s idea to make a more friendly in-game experience is to replicate the at-home experience? Why would fans pay for things already available from the comforts of their own home?

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